Gigabyte GSmart Rey R3 - Full phone specifications
The second Nokia smartphone that came with the PureView branding was the Lumia 1020. The 41MP camera smartphone was the most advanced camera smartphone of its time. Also read : Nokia 9 PureView delayed due to camera issues Nokia 9 PureView is rumoured to feature a QHD+ display, a Snapdragon 845 processor, 6GB RAM and 128GB of internal memory. It should come with Android 9.0 Pie out-of-the-box. The Nokia 9 PureView may debut at the Mobile World Congress 2019 in Barcelona, which kicks off in late February. ONDECEMBER 20 "IN INDIA, XIAOMI AND ONEPLUS SUCCESS BOOSTED BY WORD OF MOUTH MARKETING: IDC" In India, Xiaomi and OnePlus success boosted by word of mouth marketing: IDC India’s smartphone market is driven by the availability of deals, discounts and financing schemes.
Brands like Xiaomi and OnePlus have done well thanks to the word of mouth marketing they have used extensively. (Image source: Bloomberg) India’s smartphone market is being driven by the availability of deals and financing schemes from various brands, according to a survey shared by re firm International Data Corporation (IDC). For individual brands though, word of mouth can prove to be a major source in influencing consumer behaviour and decision. IDC says this is what has helped brands like Xiaomi, OnePlus with their unique approach. Both players have traditionally relied heavily on a dedicated fan-based community to spread the word, rather than just television or outdoor advertisements. In fact, thanks to Xiaomi and OnePlus’ success with their ‘fan events’ other upcoming brands have tried to copy something similar in India.
Key Aspects In cell phones In The Uk - Gigabyte GSmart Rey R3 - Full phone specifications
IDC’s survey also showed that when it comes to Xiaomi, “brand trust is the highest influencing factor for two third of its consumers.” This is followed by value for money proposition and availability of latest specifications in the brand’s case. The IDC Consumer PULSE re study on smartphone consumer trends in India, shows that one out of three consumers look at deals, when picking a device for purchase.
Uncomplicated Products Of smartphone - Updated - Gigabyte GSmart Rey R3 - Full phone specifications
Users also want to experience the latest specification or feature when upgrading to a er, more expensive smartphone. Multiple online sales held by e-commerce players coupled with financing schemes have helped drive affordability for phones, according to IDC. “In terms of specifications, consumers have many choices especially from China based vendors at affordable prices. Currently, RAM and processing speed are the most preferred specifications followed by bigger battery size and superior camera quality,” Sachin Mehta, Market Analyst, IDC India said.
It also looks like India consumers are now more than willing to upgrade to more expensive phones. The survey said that half of the consumers, who had spent Rs 10,000 to Rs 20,000 on the previous phone were ready to upgrade the Rs 30,000 plus segment. For China-based players like Xiaomi, vivo and OPPO, the perception is that these are “value for money brands” due to “superior quality and design and delivering on what they promise.
” Still the final decision for a purchase is often based on offers and recommendations from family and friends. Users are also relying more on online reviews before they take the final decision, at least for consumers shopping in the above Rs 30,000 segment. OnePlus remain the most “preferred premium Android smartphone brand,” and 90% of OnePlus buyers consider the brand as their first choice.
The reason for this that the brand is seen as offering latest specifications and has managed to win consumer trust. The survey also shows that in this premium segment, Apple continues to drive high loyalty among its consumers. Where channel preference goes for smartphone shopping, online is gradually becoming very popular with Indian consumers.
No comments:
Post a Comment